What would an Equitable Coffee Industry look like? 👀
A fair and equitable world would be considered a utopia for the poorest people in the world, many of them who farm coffee. Those who benefit directly from the inequality frame the belief that such an ideal is impossible or not worth the effort to obtain. Let’s think of a utopian society where everyone in the market is treated with equal respect as equitable partners, determining value and benefit in accordance with their level of input. An equitable coffee industry where importance is placed on reinvesting value back into each component of the supply chain and the communities where coffee is grown, enabling the farmer to...